In my MAIDENFORM BRA ……
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1961 Vintage Ad
Shattering Stereotypes

– Andrea Robinson, Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+
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In the New York Times this week Bea Shipiro interviews Andrea Robinson, who worked in the cosmetic industry developing products for Revlon (Ultima II Naked collection ) and L’Oreal. The cosmetic industry veteran has just published a book titled “Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+”
Her book, according to Robinson, intends to “unconfuse” older women whom the industry has already dismissed. (We’re well aware of being dismissed by the industry.)
The person to ‘unconfuse’ 50+ women is Bobbi Brown, 56, the author of “Living Beauty”. According to Bobbi Brown, whose book has remained in print since 2007:
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In fact, in Australia it is illegal to claim that a cream can reduce wrinkles. If an anti-wrinkle cream can do anything it is not a cosmetic.
It is a pharmaceutical product and must be tested. As a result, ads for cosmetic creams have developed a convoluted language to convince women that they do something that, legally, they are not allowed to do. A Multi Revitalifting Visage Night Creme will provide ‘hydradiance’ or ’luminescence’. Obviously, such creams do not reduce wrinkles, but you get to glow in the dark.
If you pay big money for an ‘anti-aging’ cream remember it doesn’t do anything, but at least you can be comforted in the knowledge that, philosophically speaking, it is opposed to the concept of aging.
Photograph of 1920s Flapper from Liz Pecot pinterest.

…………………………….The Demographics of Aging Report
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When consulting with your doctor about some illness or injury, you may hear the words, “Well, at your age, what do you expect?” In other words, your illness is ‘your age’. You may want to respond, “At my age, Doctor, John Glen was an astronaut”. John Glen went into space at 77 years of age! Unfortunately, your health provider would more than likely mumble [under their breath], “You’re no John Glen”.
Now imagine you are a 70-year -old American with a painful knee. What does it actually mean if your doctor glibly comments ‘Well, at your age, what do you expect?’ According to the statisticians there are 18 million Americans in your 65 – 74-year-old age group. As there are 18 million Americans ‘your age’ does that mean they are all limping about the place because of painful knees? The flaw in this logic is simple. You cannot make assumptions about the health of one person from group statistics. When the sample size is 18 million, such assumptions become a joke.
If your doctor thinks YOUR AGE is the disease, he or she might miss a more specific diagnosis. How do you respond to this type of comment by a medical practitioner? One 70-year-old had the answer. In her book, [published over 30 years ago!], ‘Mirror, Mirror, The Terror of Not Being Young’, author, Elissa Melamed, tells the story of a 70-year-old who visited her doctor with a painful right knee. “You’re 70 years old, what do you expect?” he insisted. “My left knee is 70 too”, she replied, “and it’s fine”.
Photograph from USA Social History Archives
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If you have found little of interest in the lifestyle pages across all media platforms, there is a reason. After 54-years of age we are of no interest to Marketing. Apparently, we are ‘too set in our ways’. So, apart from some tragic and cheap ads spruiking pre-paid funerals and incontinence pads, we do not attract the advertising dollar. Therefore editors of magazines, newspapers, websites and blogs aimed at women couldn’t care less about our issues.
There are lots of ads for dubious anti-aging and slimming products, much like the 1950s ads (below) but with their own Facebook Page. But the anti-wrinkle creams and slimming products do not target us. They are aimed at 40, 30 and even 20 year olds. They have more to fear from aging and being overweight than us.
We’ve already had to face certain realities. Besides, we’ve been applying goops for 40+ years and we must have tried scores of diets with little success!!! We’ll look at the real science ( and not the ‘radiessence’ or ‘luminosity’) of face creams and rubbish diets later.
But there are many issues such as health, sex and self-perception that change after 54 years of age and that we want to discuss. If you are looking at retirement and your daughter wants the BIG wedding, do you have to pay for it? What if you are divorced? What if it’s her 2nd wedding?
How do you deal with a neurotic daughter-in-law? Or a control-freak son-in-law? Or vice-versa?
Are you prepared to look after grandchildren one day a week? Two days? How would you react if your daughter handed you a spread sheet scheduling every minute of that one day?
If you didn’t have children, are you now being swamped by the 2nd wave of child-centric conversations as your friends become grandparents?
Moreover, how did any of us even produce children with the hilariously vague ‘sex education‘ we received in the 60s or 70s?
We, The Sibyls, are smart, vibrant and interesting women. It is the intention of this blog to reinvent aging. We’re doing this for ourselves. Welcome.
…………………………………..Margaret Attwood, The Blind Assassin

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Old age creeps up on us all, but we can stay lively all our lives. Old Age, however, has had a long history of bad press. As a consequence, it is very easy to develop a ‘geriatric’ mindset and start using geriatric language. This is how it works. One day, without realising it, you say ‘I had a fall’ rather than ‘I fell over’, ‘I had a funny turn’ instead of ‘I felt dizzy’ and ‘My mind is going’ or ‘I can’t remember a thing’ in stead of ‘I forgot’.
This is important. Research shows that immersing yourself in ‘debilitating’ language slows you down. Scientists have actually measured the walking pace of subjects. Young and old. The reverse is also true. Using ‘energetic’ language will speed you up.
What more can I say? Go wild. It’ll do you some good.
Reference: How to Age, Anne Karpf, The School of Life (2014), p48
Gloria, Steinem, Feminist. (How to Age, Anne Karpt, The School of Life (2014))
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Celebrities are pegged in our memories at the age when they were at the peak of their celebrityhood. This is just how the brain works. We remember famous folk when we loved or hated them the most.
As a result we are often shocked when we see how much a celebrity has aged. ‘OMG. They’re ancient.’ In reality, they have aged as much as we have. Take Shirley Temple, for instance. She was always 8 years old. This woman who pretended to be Shirley Temple Black with a diplomatic career was an intruder. Shirley Temple was 8 years old. In fact, she had to have her 8th birthday two years in a row as the studio thought turning 9 was bad for publicity.
So we are often shocked at how quickly celebrities have aged simply because we haven’t noticed them doing it. And we rather enjoy it too. Here is a recent pic of Goldie Hawn (b. 1945). It is an absolute dog of photograph. She doesn’t look nearly as, um, hideous as this, but this happens to be a screen grab used by Huffington Post linking to a video. Yeah! WE all have bad photos. Cue the violins. This is a doozy.
This is a photo of my grandparent’s wedding in 1922. The Australian Model T Ford or Tin Lizzie (below) was produced in the 1920s. My grandmother, Eileen, is at the wheel. The boy (obscured) in the photo is my father. My grandparents owned a small wheat farm at Lalbert in the Mallee, Victoria [my father was born nearby at – wait for it – Tittybong].
It was a harsh life. My grandfather, Tom, cleared the land by hand. There was no power, just tank water and kerosene lanterns and 4 kids. The car is important because my grandmother, Eileen, mother of 4 at the time, broke both her wrists crank starting it and her sister, Maggie, reset her sister’s wrists on the kitchen table.
The fires came in the 1930s, burnt the crop and the banks foreclosed as often happened in the Great Depression. My Auntie Dot can remember someone from the bank turning up and not only taking the car, but the bridles off the horses!!!
The local community passed around a hat to pay the train fare for the family to Melbourne. My father, 13 at the time, watched his siblings on the beach at St Kilda, Melbourne, as his parents went in search of lodgings. So terrified were the children of losing their boots, they buried them in the sand to paddle in the water. My grandparents lived in Gurner St, St Kilda for the rest of their lives. As a child I thought my grandma was stern, but today I see her as tough. A survivor. She died in 1978.

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MAIDENFORM BRA LADIES’ HOME JOURNAL 03/01/1954
