Anti-Wrinkle Creams: When Hope Conquers Experience

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by Kerry Cue

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Most men running the major beauty corporations,

where you undoubtedly have spent

a lot of money,

think you’ve lost it at 50.

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– Andrea Robinson, Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+

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….

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Apply daily and avoid gravity for the next 40 years?

“Toss the Gloss- Beauty Tips, Tricks & Truths for Women 50+” CropIn the New York Times this week Bea Shipiro interviews Andrea Robinson, who worked in the cosmetic industry developing products for Revlon (Ultima II Naked collection ) and L’Oreal. The cosmetic industry veteran has just published a book titled “Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+”

Her book, according to Robinson, intends to “unconfuse” older women whom the industry has already dismissed. (We’re well aware of being dismissed by the industry.)

The person to ‘unconfuse’ 50+ women is Bobbi Brown, 56, the author of “Living Beauty”. According to Bobbi Brown, whose book has remained in print since 2007:

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Living beauty…………………………………………………………………………

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“There is no cream that is ‘anti-aging’ ……. There is no cream that fixes wrinkles.”

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Sibylesque 1920s Flapper

In fact, in Australia it is illegal to claim that a cream can reduce wrinkles. If an anti-wrinkle cream can do anything it is not a cosmetic.

It is a pharmaceutical product and must be tested. As a result, ads for cosmetic creams have developed a convoluted language to convince women that they do something that, legally, they are not allowed to do.  A Multi Revitalifting Visage Night Creme will provide ‘hydradiance’ or ’luminescence’. Obviously, such creams do not reduce wrinkles, but you get to glow in the dark.

If you pay big money for an ‘anti-aging’ cream remember it doesn’t do anything, but at least you can be comforted in the knowledge that, philosophically speaking, it is opposed to the concept of aging.

Kerry Cue is a humorist, journalist, mathematician, and author. You can find more of her writing on her blog. Her latest book is a crime novel, Target 91, Penmore Press, Tucson, AZ (2019)

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Anti-Wrinkle Creams: When Hope Conquers Experience

by Leave a Comment

by Kerry Cue

Roman border dark red

dark red quote 1

Most men running the major beauty corporations,

where you undoubtedly have spent

a lot of money,

think you’ve lost it at 50.

dark red quote 2

– Andrea Robinson, Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+

Sibylesque Signature dark redRoman border dark red

 

….

…………………………………………………………………………………………………………………………………………………………..

Apply daily and avoid gravity for the next 40 years?

“Toss the Gloss- Beauty Tips, Tricks & Truths for Women 50+” CropIn the New York Times this week Bea Shipiro interviews Andrea Robinson, who worked in the cosmetic industry developing products for Revlon (Ultima II Naked collection ) and L’Oreal. The cosmetic industry veteran has just published a book titled “Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+”

Her book, according to Robinson, intends to “unconfuse” older women whom the industry has already dismissed. (We’re well aware of being dismissed by the industry.)

The person to ‘unconfuse’ 50+ women is Bobbi Brown, 56, the author of “Living Beauty”. According to Bobbi Brown, whose book has remained in print since 2007:

…………………………………………………………………………

Living beauty…………………………………………………………………………

…………………………………………………………………………

“There is no cream that is ‘anti-aging’ ……. There is no cream that fixes wrinkles.”

…………………………………………………………………………

Sibylesque 1920s Flapper

In fact, in Australia it is illegal to claim that a cream can reduce wrinkles. If an anti-wrinkle cream can do anything it is not a cosmetic.

It is a pharmaceutical product and must be tested. As a result, ads for cosmetic creams have developed a convoluted language to convince women that they do something that, legally, they are not allowed to do.  A Multi Revitalifting Visage Night Creme will provide ‘hydradiance’ or ’luminescence’. Obviously, such creams do not reduce wrinkles, but you get to glow in the dark.

If you pay big money for an ‘anti-aging’ cream remember it doesn’t do anything, but at least you can be comforted in the knowledge that, philosophically speaking, it is opposed to the concept of aging.

Photograph of 1920s Flapper from Liz Pecot pinterest.

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Welcome

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We cannot let others define aging for us.

….We must, as we have done before,

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…………….redefine this stage for ourselves.…

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What the media doesn’t tell you!

Frankly, my dear, they’re over you!

the-tibertine-sibylIf you have found little of interest in the lifestyle pages across all media platforms, there is a reason. After 54-years of age we are of no interest to Marketing. Apparently, we are ‘too set in our ways’. So, apart from some tragic and cheap ads spruiking pre-paid funerals and incontinence pads, we do not attract the advertising dollar. Therefore editors of magazines, newspapers, websites and blogs aimed at women couldn’t care less about our issues.

There are lots of ads for dubious anti-aging and slimming products, much like the 1950s ads (below) but with their own Facebook Page. But the anti-wrinkle creams and slimming products do not target us. They are aimed at 40, 30 and even 20 year olds. They have more to fear from aging and being overweight than us.50s chin strap We’ve already had to face certain realities. Besides, we’ve been applying goops for 40+ years and we must have tried scores of diets with little success!!! We’ll look at the real science ( and not the ‘radiessence’ or ‘luminosity’) of face creams and rubbish diets later.

But there are many issues such as health, sex and self-perception that change after 54 years of age and that we want to discuss. If you are looking at retirement and your daughter wants the BIG wedding, do you have to pay for it? What if you are divorced? What if it’s her 2nd wedding?

How do you deal with a neurotic daughter-in-law? Or a control-freak son-in-law? Or vice-versa?

Cole Swimsuit Ad 1953 And we wanted those curves!

Cole Swimsuit Ad 1953
And we wanted those curves!

Are you prepared to look after grandchildren one day a week? Two days? How would you react if your daughter handed you a spread sheet scheduling every minute of that one day?

If you didn’t have children, are you now being swamped by the 2nd wave of child-centric conversations as your friends become grandparents?

Moreover, how did any of us even produce children with the hilariously vague ‘sex education‘ we received in the 60s or 70s?

We, The Sibyls, are smart, vibrant and interesting women. It is the intention of this blog to reinvent aging. We’re doing this for ourselves. Welcome.

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