Anti-Wrinkle Creams: When Hope Conquers Experience

by Kerry Cue

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Most men running the major beauty corporations,

where you undoubtedly have spent

a lot of money,

think you’ve lost it at 50.

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– Andrea Robinson, Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+

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….

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Apply daily and avoid gravity for the next 40 years?

“Toss the Gloss- Beauty Tips, Tricks & Truths for Women 50+” CropIn the New York Times this week Bea Shipiro interviews Andrea Robinson, who worked in the cosmetic industry developing products for Revlon (Ultima II Naked collection ) and L’Oreal. The cosmetic industry veteran has just published a book titled “Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+

Her book, according to Robinson, intends to “unconfuse” older women whom the industry has already dismissed. (We’re well aware of being dismissed by the industry.)

The person to ‘unconfuse’ 50+ women is Bobbi Brown, 56, the author of “Living Beauty”. According to Bobbi Brown, whose book has remained in print since 2007:

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Living beauty…………………………………………………………………………

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“There is no cream that is ‘anti-aging’ ……. There is no cream that fixes wrinkles.”

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In fact, in Australia it is illegal to claim that a cream can reduce wrinkles. If an anti-wrinkle cream can do anything it is not a cosmetic.

It is a pharmaceutical product and must be tested. As a result, ads for cosmetic creams have developed a convoluted language to convince women that they do something that, legally, they are not allowed to do.  A Multi Revitalifting Visage Night Creme will provide ‘hydradiance’ or ’luminescence’. Obviously, such creams do not reduce wrinkles, but you get to glow in the dark.

If you pay big money for an ‘anti-aging’ cream remember it doesn’t do anything, but at least you can be comforted in the knowledge that, philosophically speaking, it is opposed to the concept of aging.

Photograph of 1920s Flapper from Liz Pecot pinterest.

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