We cannot let others define aging for us.

….We must, as we have done before,

…………….redefine this stage for ourselves.…

 …………………………………………………………………………………………………………………………………………………….

What the media doesn’t tell you!

Frankly, my dear, they’re over you!

If you have found little of interest in the lifestyle pages across all media platforms, there is a reason. After 54-years of age we are of no interest to Marketing. Apparently, we are ‘too set in our ways’. So, apart from some tragic and cheap ads spruiking pre-paid funerals and incontinence pads, we do not attract the advertising dollar. Therefore editors of magazines, newspapers, websites and blogs aimed at women couldn’t care less about our issues.

There are lots of ads for dubious anti-aging and slimming products, much like the 1950s ads (below) but with their own Facebook Page. But the anti-wrinkle creams and slimming products do not target us. They are aimed at 40, 30 and even 20 year olds. They have more to fear from aging and being overweight than us. We’ve already had to face certain realities. Besides, we’ve been applying goops for 40+ years and we must have tried scores of diets with little success!!! We’ll look at the real science ( and not the ‘radiessence’ or ‘luminosity’) of face creams and rubbish diets later.

But there are many issues such as health, sex and self-perception that change after 54 years of age and that we want to discuss. If you are looking at retirement and your daughter wants the BIG wedding, do you have to pay for it? What if you are divorced? What if it’s her 2nd wedding?

How do you deal with a neurotic daughter-in-law? Or a control-freak son-in-law? Or vice-versa?

Are you prepared to look after grandchildren one day a week? Two days? How would you react if your daughter handed you a spread sheet scheduling every minute of that one day?

If you didn’t have children, are you now being swamped by the 2nd wave of child-centric conversations as your friends become grandparents?

Moreover, how did any of us even produce children with the hilariously vague ‘sex education‘ we received in the 60s or 70s?

We, The Sibyls, are smart, vibrant and interesting women. It is the intention of this blog to reinvent aging. We’re doing this for ourselves. Welcome.

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