Sacha Nauta (The New Age of Longevity, The Economist, 6 JUL 2017) commented that the aging population should be seen as a boon not some Doomsday scenario for the economy. While increasing numbers of 60-plus population still work, even if part-time, the stereotype of the retiree has not shifted since Simone De Beavoir’s day. Retirees were either sponging off society or of no use to it.
Nauta claims that a new definition for the 60-plus age group is long over due. Childhood, she explained, was reclaimed in the 18OOs. (The 1833 Factory Act, UK, banned children under 9 years of age from working.) Teenagers did not exist by name until the 1940s. In 1944 Life magazine insisted that teen-agers made up ‘a big and special market’.
So now it is time to rename and reclaim the 60-plus years. Nauta suggests NYPPIES (Not Yet Past It) or OWLS (Older, Working Less, Still earning). Whatever name eventually gets taken up by the culture, let’s make it positive, a name that makes growing old look ‘cool’ to the young.
I suggest ROCrRs. (Really Old. Can Really Rock.)