How marketing controls your mind or, would you eat buttons? Guess what? Millions do.

by Kerry Cue

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I’m on a maroon quote-130 day diet, so far I’ve lost 15 days.dark red quote 2

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Button sandwich anyone?

casein button 2 etsyThe chemistry I studied at university long, long ago included the industrial uses of casein. Now casein is the protein in milk. It is used to make buttons.

Traditionally, buttons were made from shells, wood, metal, glass and bone. The advantage of casein is that it can be moulded and coloured. (See Plastics Historial Society for the history of casein buttons.)

Casein buttons, buckles and knitting needles were first produced in the UK in the 1914 and continued through until the 1980s!!!! Casein buttons are still manufactured in small batches today.

creepy kid   grilled cheesery blogNow cheese consists of three major ingredients.: fat, protein and water. If you remove the fat, then all you have left is the protein, casein, and water. If you place a piece of low fat cheese in the sun to dry our all you have left is the casein (and some fat). It is a little rubbery. Pop it into a solvent (Nail polish remover. That sort of thing.) to remove the residual fat. Bingo! You get a button.

Of course, the marketing folk want us to believe that low fat cheese is healthy. But,would you eat a button?

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Photo Source:1.  etsy, 2. grilled cheesery blog.

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